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The agency behind the brands. MTS Austria.

Tourism is our speciality. Since 1994.

We have been developing tourism themes, brands and offerings since 1994.

MTS Austria is the tourism marketing agency for hotels and destinations – and the agency behind six specialised tourism brands. What began over 30 years ago as an idea for specialised tourism marketing has now grown into an international network of brands, partners and tourism expertise.

Six brands. A shared expertise in tourism.

Many people know us by our brands. And that’s just as well.
What some people don’t know is that MTS Austria is the company behind them.

Mountain Bike Holidays, Roadbike Holidays, Gravelbike Holidays, Velontour, MoHo – Motorcycle Hotels and Cross Country Ski Holidays have all grown out of our specialisation in tourism. What unites them is our expertise and our approach: developing clear profiles, tailoring offers specifically to target groups, and thereby making tourism more successful.

Three people with a light bulb above them

Specialisation is our strength.


We don’t believe in one-size-fits-all offers. We believe in clear themes, strong profiles and tourism offerings that are relevant to the right target audience.

That is why we focus intensively on specific tourism themes – from cycling and mountain biking, which are in our agency’s DNA, through to motorbike tours, cross-country skiing and ski touring holidays. Our many years of experience and expertise flow directly into our work for hotels and destinations:

  • we develop positioning strategies,
  • define quality criteria,
  • create offers,
  • build networks and
  • market our brands.

With Q-MTS, we have developed our own quality system that makes specialisation verifiable on the basis of clear criteria and visible to guests. That is our aim.

Our experience ensures our advice is practical – and keeps our perspective on tourism independent.

Four men planning a trip using a map at an outdoor table

On the move since 1994.

Three decades of tourism have left their mark – and continue to open up new avenues.
MTS Austria has grown from a specialist tourism marketing company into an organisation with six of its own brands and an international network of partners. Yet one thing has remained the same: the desire to think tourism through to the next level.

  • 30+ years of tourism marketing
  • 6 in-house tourism brands
  • 257 hotels & 153 destinations in 6 countries
Two cyclists riding on mountain road with sun and mountains in background

Many minds. One shared passion.

Behind MTS Austria are people with a range of skills, perspectives and areas of expertise. What unites us is a passion for tourism – and our commitment to turning existing potential into effective solutions.

What comes of it.

Our work is not limited to our own brands. We work with hotels and destinations to develop new profiles, offerings and tourism concepts.

From the initial idea to a clear market positioning.

Are you looking to further develop a destination, clearly position a hotel or market a tourism offering in a targeted manner? MTS Austria combines tourism product development, specialisation and marketing, and supports destinations, hotels and tourism partners from strategic planning right through to practical implementation.

As Managing Director of MTS Austria GmbH, Gerald Moore is your point of contact for the development and marketing of tourism projects. Through a personal discussion, we’ll clarify where you currently stand, what potential opportunities exist and how MTS Austria can support you with the next steps.

Let’s discuss your tourism project.

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FAQs about MTS Austria

What specialist expertise does MTS Austria bring to a tourism project?

At MTS Austria, tourism expertise, project management, content, digital marketing, web marketing and quality management all work together. Many team members also bring practical experience from the hotel, catering or tourism sectors. This enables tourism projects to be viewed from a variety of perspectives, from the development of a product or service right through to its communication and marketing.

How closely does MTS Austria align with the day-to-day operations of hotels and destinations?

MTS Austria combines marketing expertise with first-hand experience in the hotel, catering and tourism sectors. This industry knowledge is incorporated into projects for hotels, destinations and tourism partnerships. Consequently, concepts are not only developed from a communications perspective, but are also assessed to determine whether the offerings can work in practice for hosts, partners and guests.

Do several MTS specialists work together on a project?

Depending on the task at hand, various specialist areas may be involved in a project at MTS. The team possesses expertise in areas including project management, content, digital marketing, web marketing, quality management, production and sales. This enables us to combine tourism development and marketing without viewing each part of a project in isolation.

Does MTS Austria work exclusively on tourism projects in the Salzburg region?

No. MTS Austria is based in Maishofen in the Salzburg region, but works with hotels, destinations and tourism partners beyond Austria’s borders. Its track record includes projects and collaborations in various European tourism regions. As a result, experience gained from different markets, regions and tourism contexts is incorporated into its project work.

What does ‘synergy’ mean in the context of practical collaboration at MTS Austria?

At MTS, synergy means bringing together tourism partners, expertise and marketing. From the very beginning, the company’s core philosophy has been that tourism works better when the right partners pool their strengths. Today, this principle is reflected in, amongst other things, product groups, destination projects, hotel partnerships and joint tourism products.