Velontour
The platform for cycling holidays focused on enjoyment
A good cycling holiday doesn’t just take you through a region – it takes you right into the heart of it.
It combines physical activity with experiencing the countryside, regional cuisine, cultural discoveries and encounters with people who know and love their home region. The bicycle or e-bike becomes the ideal companion for experiencing a region with all your senses.
What is Velontour – and what isn’t it?
Velontour is neither a tour operator nor a traditional booking platform. As the leading cross-border information and inspiration platform for leisurely cycling holidays in Europe, Velontour guides cyclists every step of the way, from the initial holiday idea right through to the practical planning of their trip.
On Velontour, visitors discover cycling regions, highlight tours and routes, cycle-friendly hotels, as well as culinary, cultural and scenic highlights. The range on offer extends from leisurely pleasure routes and cycle paths to longer trekking and stage tours. Individual offers thus come together to form a holistic picture of a cycling holiday. And the search for a cycling tour gives rise to the idea for an entire holiday.
For hotels and destinations, this means they are not presented in isolation as mere accommodation or holiday destinations, but as part of an authentic cycling and leisure experience.
Cycling is just the start.
Experience a region with all your senses.
Leisure cycling holidays cater to a range of needs and interests. It is precisely this diversity that defines Velontour:
- Cycling & e-biking
Discover the region actively and at your own pace – on cycle paths, back roads, leisure routes, cycle trails and a variety of day and multi-day tours. Cycle touring and trekking combine physical activity with an immersive experience of the landscape, making even longer distances part of the journey. - Nature & Landscape
Lakes, rivers, vineyards, forests, mountainous and cultural landscapes can be experienced first-hand from the saddle. Particularly on cycle tours and trekking trips, the landscape itself becomes the connecting thread between individual places, stages and experiences.
After all, a region is more than the sum of its cycle routes. - Cuisine & Regional Specialities
Regional cuisine and producers, markets and typical culinary delights are just as much a part of the journey as the next stage. - Hosts & Personal Recommendations
Cycle-friendly hotels and hosts know their region well and provide exactly the sort of tips that make the difference between a mere stay and a genuine holiday experience. - Culture & regional experiences
Historic sites, castles and museums, traditions and special stories are what turn a cycle tour into a journey.
Velontour therefore appeals to a target audience that does not see exercise and enjoyment as opposites, but rather seeks to combine them. This includes day trippers as well as cycle tourists and trekking guests who wish to get to know a region in depth over several stages.
Why is there a need for a platform for leisure cycling holidays?
Cyclists today look for things differently than they used to. They’re not just interested in a cycle tour or accommodation, but in the question: What can I experience in this region?
- Which route takes in the most beautiful scenery?
- Which cycle routes or trekking tours are suitable for a day trip or a trip lasting several days?
- Where is it worth stopping off on a cycle or e-bike ride?
- Which stages can be easily combined?
- What culinary specialities are there to discover along the cycle route?
- What cultural highlights lie along the route?
- And which cycle-friendly hotel best suits my idea of an enjoyable cycling holiday?
It is precisely this information that is often scattered amongst various tourism partners. Velontour brings it all together and turns it into inspiration for a concrete travel decision. Particularly for cycling and trekking holidays, added value is created when tours, stages, accommodation providers and regional experiences are not considered in isolation, but are combined into a cohesive journey.
This creates a decisive advantage for hotels and destinations: they reach potential guests even before they start actively searching for accommodation – at the very moment the idea for a holiday first takes shape.
From inspiration to demand
A cycling holiday doesn’t just begin when you book a hotel.
The decision to travel begins with an image in one’s mind: a landscape, a tour, a lake, a culinary speciality, or the idea of exploring a region by e-bike.
This is exactly where Velontour comes in, supporting cycle travellers throughout their entire customer journey:
Inspiration → Information → Trip planning → Accommodation → Holiday experience
To achieve this, Velontour combines editorial content, tour information, regional stories, hosts, destinations and targeted marketing.
In this way, individual pieces of information are woven into a cohesive holiday experience – and attention is transformed into tangible demand for our partners.
What makes Velontour an attractive option for hotels and destinations?
Velontour is aimed at partners who wish to harness the full potential of leisure cycling holidays and raise their profile amongst a growing target audience.
The aim is not to force every hotel to offer as wide a range of cycling activities as possible. Rather, the key is to make the existing strengths of a region or a hotel visible and relevant to cycle tourists.
To this end, Velontour combines:
- a clearly defined target audience
- cross-border reach
- high-quality editorial content
- attractive cycling regions and tours
- cycle paths, trekking routes and multi-day cycling breaks
- Selected cycle-friendly hotels
- Regional cuisine and culture
- Digital and print marketing channels
- Many years’ expertise in cycle tourism
31 destinations · 57 hotels · 6 countries
This is how hotels, destinations and regional experiences are promoted together – creating a cohesive holiday experience for cycle tourists.
One platform. Six countries. A clearly defined target audience.
Velontour brings together cycle-friendly hotels, attractive cycling regions and regional leisure activities in Austria, Germany, Italy, Slovenia, Liechtenstein and Switzerland to form a cross-border network for leisure-oriented cycling holidays.
Diverse landscapes, cultures and tourist attractions all appeal to a shared target audience: people who wish to discover their holiday destination in an active, enjoyable and authentic way.
For the partners, this international focus means greater reach, more inspiration and access to a target audience that extends beyond traditional cycling portals.
What Velontour does for its partners
Velontour brings together the strengths of its partners and channels them into marketing tailored to specific target groups.
This includes, amongst other things:
- Digital visibility: website, editorial content, social media and newsletters
- Offline reach: print media, catalogues, trade fairs and events
- Inspiration & storytelling: tours, travel stories and regional content
The key difference: Velontour doesn’t simply market individual services, but the experience behind them.
Velontour brings together everything that makes for a modern, enjoyable cycling holiday:
Cycling. Nature. Cuisine. Culture. Hosts.
Velontour for hotels and destinations
Raising the profile of leisure cycling holidays together
Gerald Moore
Your contact person
Would you like to find out what potential Velontour offers for your hotel or destination?
Let’s discuss it.
Together, we’ll analyse your current situation, identify suitable opportunities and develop a positioning strategy that highlights your strengths to leisure-oriented cycle tourists.