30 years of MTS Austria
An idea grew into a specialist in specialised tourism
The story of MTS Austria began in 1994 in Maishofen in the Salzburg region. The idea behind it was clear from the outset: tourism works better when the right partners join forces.
This gave rise to a company that today supports hotels, destinations and tourism brands across seven countries.
MTS Austria has also continued to evolve throughout this time. Traditional tourism marketing has given way to strategic positioning, product development and specialised service offerings. Individual marketing initiatives have grown into long-term partnerships and networks. And what began as a small idea has evolved into strong brands for six clearly defined target groups.
Tourism marketing for Maishofen in the Alps
Today, at MTS Austria, we combine tourism know-how, marketing expertise and industry know-how with a network of around 200 clients and partners across seven countries.
Our projects range from specialist hotels and international product groups to the development of entire destinations.
The story of MTS Austria is therefore far from over. Because tourism is constantly evolving – and that is precisely what makes it so exciting for us.
MTS Austria combines strategic tourism development, product development, marketing and specialist service groups.
For the Rogla – Pohorje destination, MTS developed the tour network, designed the website for the destination and Unitur, and drew up a content strategy and storyboard to ensure clear, tourism-focused positioning and digital presentation.
For the Tour of Champions in Austria’s largest cycling region, MTS further developed the tourism product and took charge of content creation to ensure it was presented and marketed in a way that appealed to the target audience.
Gravelbike Holidays marks the launch of a specialism aimed at a young, growing target group. MTS Austria thus covers all areas of cycling.
MTS Austria GmbH is being successfully integrated into HMM GmbH.
The XC SkiRally has created a multi-day cross-country skiing experience that combines sporting challenges, a chance to enjoy the great outdoors and the camaraderie of travelling together.
With the Signature Trails Challenge, a product from Mountain Bike Holidays, MTS has developed an interactive gamification concept that combines digital challenges with real-life mountain experiences, bringing mountain bike tours to life in a fun way.
The cycling portfolio is being expanded. Velontour serves as a digital holiday finder for leisurely cycling trips featuring culinary and cultural highlights.
By incorporating ski touring into its offering, Cross Country Ski Holidays expanded its winter sports portfolio in 2017/18 and opened up its range of holidays to an additional alpine target group.
MTS developed the tourism positioning of Wels as a road cycling destination and, together with regional partners, laid the foundations for a clearly defined range of road cycling activities.
Merger of MoHo – Motorcycle Hotels
and MoHo – Motorbike Holidays
Cross Country Ski Holidays, a specialist provider of cross-country skiing and winter holidays, is launching its first winter season in 2014/15.
With MoHo – Motorbike Hotels, MTS has developed a Europe-wide service platform for motorbike tourism that connects specialist accommodation providers with guaranteed basic services.
MTS Austria is taking over the administration and management of the Association of Holiday Specialists.
The two company sites in Maishofen and Vienna are to become independent companies:
MTS Austria GmbH in Maishofen
MTS Wien GmbH in Vienna
With the TransTirol BikeRallye, MTS, in collaboration with Willi Felix (SUI), launched this annual cycling event for the first time and continued to develop the concept over the following years.
With Roadbike Holidays, this successful model is being extended to a further target group.
With the ARTelier Hotels, MTS developed a specialised holiday concept that combines painting, creative work and personal development with a holiday in the Alpine countryside.
MTS takes over the management and administration of MoHo – Motorcycle Hotels. The first biker hotel partnership, “4 Houses for 2 Wheels”, was founded in 1996.
Mountain biking was just taking off in Europe in the late 1990s. MTS capitalised on this trend and launched Europe’s first bike park.
Mountain Bike Holidays marks the emergence of one of the first specialist product groups. An idea has become a concrete model.
MTS – Marketing Tourismus Synergie GmbH is founded by Franz Rosenmayr in Maishofen. The basic idea is that tourism works better when specialist partners join forces.