6 tourism brands. 6 clearly defined target groups.
We raise the profile of specialists.
We have been developing and marketing specialised tourism brands for clearly defined target groups since 1994. With six in-house brands, we bring together hotels and destinations centred around specific holiday themes – from mountain biking, road cycling and gravel biking, through motorbike holidays and leisurely cycling tours, to cross-country skiing and ski touring.
This creates strong networks with expertise that combine tourism specialisation with targeted marketing.
Our strength: specialisation builds a profile.
A distinct profile leads to visibility. And visibility leads to demand.
Which brand is right for your hotel or destination?
Discover our six themed worlds and find the right specialism for your tourism offering:
Recognise potential. Develop your profile.
We’ll help you develop your hotel or destination in a targeted manner – with a clear strategy, the right products and a profile that stands out in the market.
Targeted product development
From potential to a specialised offering
Not every hotel or destination meets all the criteria for one of our themed brands right from the start. What matters is the potential. Together, we analyse where your strengths lie, which holiday theme suits your offering, and how this can lead to a clear positioning that delivers real added value for your guests.
MTS Austria supports you every step of the way, from the initial analysis through to strategy and product development, right through to successful marketing. In doing so, we look not only at individual services, but at the entire tourism product: target groups, positioning, infrastructure, services, experiences, quality standards, communication and sales.
In this way, we develop, step by step, an offering that suits your business or destination, clearly sets you apart from the competition and is well understood by the market.
From an idea to a concept. From a concept to a successful product.
- ANALYSIS
We assess the current situation, potential, target audiences and existing offerings. In doing so, we identify strengths, opportunities for development and those themes that genuinely suit your hotel or destination. - STRATEGY
Based on these findings, we develop a clear positioning. We define target audiences, your unique selling proposition (USP), quality standards and the strategic direction for long-term, successful specialisation. - PRODUCT DEVELOPMENT
We translate the strategy into concrete offerings and experiences. Together, we develop suitable services, infrastructure, quality standards and products that are relevant to and bookable by your target audience. - MARKETING
A good product needs visibility. We bring your positioning and offering to the right channels and combine digital marketing, content, media partnerships and our specialist networks to create an effective marketing campaign.
Would you like to develop your hotel or destination in a targeted way?
We turn your existing strengths into a clear tourism profile.
Has this sparked your curiosity?
We look forward to speaking to you in person!
Martin Baumann
Your contact person
Whether it’s brand strategy, target audience marketing or tourism positioning – we help you to clearly differentiate your offering and reach the right guests. Through the targeted development of brand profiles, themed experiences and target-audience-oriented concepts, we lay the foundations for greater visibility and long-term success. Together, we develop solutions that are tailored to your business, your region and your future goals. Tell us about your plans – we’ll get back to you straight away!