Mountain Bike Holidays
The specialists in successful mountain bike hotels and cycling destinations
Mountain biking is one of the key growth markets in Alpine tourism. E-mountain biking has long since become an integral part of cycling holidays, opening up additional target groups and new opportunities for hotels and destinations to develop their offerings. Today, guests are no longer simply looking for accommodation or holiday destinations, but for regions and hotels that understand their passion and offer an authentic, high-quality mountain biking experience.
Working together for success in mountain bike tourism
For hotels, specialising as a mountain bike hotel means: clear positioning, an attractive target audience and greater visibility amongst the competition. As e-mountain biking grows in popularity, so too do the demands placed on advice, tour offerings, infrastructure and services within the business. For destinations, a targeted focus on mountain biking creates a distinctive tourism profile, generates greater added value and fosters long-term loyalty among cycling-enthusiast guests.
The key factor here is not a single offering, but the synergy between cycling-enthusiast hoteliers, certified bike services, professional infrastructure, regional tour expertise and a genuine passion for cycling and the mountains. Nowadays, this naturally also includes in-depth e-MTB expertise, suitable tours, and services covering bike hire, secure storage and charging facilities.
Mountain Bike Holidays supports hotels and destinations in successfully positioning themselves within the mountain bike tourism sector – and in consistently developing their offering for mountain bike and e-MTB guests. With experience, quality and a strong international network.
The specialists in cycle tourism in the Alps for 30 years.
Mountain Bike Holidays connects hotels and destinations with mountain bikers
For 30 years, we have been working with specialist hotels and regions to develop successful mountain biking packages. Today, e-mountain biking is naturally an integral part of the modern cycling experience and is taken into account when developing packages, ensuring service quality and targeting guests.
Mountain Bike Holidays is a cross-border partnership for specialist cycle hotels and mountain-bike destinations. We combine quality, expertise and international marketing, and work with our partners to create packages that win over guests.
Our strength:
- 30 years’ experience and expertise in mountain bike tourism
- Expertise in classic mountain biking and e-mountain biking
- Certified cycling services – from workshops and laundry facilities to guides and secure bike garages
- A wealth of mountain biking expertise – from hosts to guides
- High-quality cycling infrastructure for mountain bike and e-MTB guests – including modern facilities for bike hire, secure storage and charging points
- A strong network of specialist hotels, regions and cycling experts
Who is Mountain Bike Holidays best suited for?
With Mountain Bike Holidays, hotels and regions benefit from decades of experience, an established brand and clear quality standards in mountain bike tourism. We take into account the different requirements of both traditional mountain bikers and e-mountain bikers in equal measure.
Mountain Bike Holidays is ideal for hotels that:
- wish to position themselves as a mountain bike hotel
- wish to further develop their offering specifically for mountain bike and e-MTB guests
- want to attract new cycling-enthusiast target groups
- wish to develop their offering professionally
- wish to increase their occupancy rates during the cycling season
- wish to benefit from a strong network
Mountain Bike Holidays supports regions that:
- wish to raise their profile as a mountain biking destination
- wish to strategically combine mountain bike and e-MTB offerings
- wish to develop hotels and infrastructure in a targeted manner
- wish to tailor tours, services and infrastructure to the needs of different cycling target groups
- wish to build international visibility
- wish to retain mountain bike guests in the long term
- wish to create long-term competitive advantages through clear specialisation
Visibility that generates demand
Successful positioning requires visibility. Mountain Bike Holidays reaches mountain bike holidaymakers through an international marketing network and relevant channels in the cycle tourism sector:
- 45 certified mountain bike hotels & 34 mountain bike regions
- 3 countries in the Alps (AT, IT, SLO)
- over 200,000 website sessions annually
- more than 450,000 page views
- Blog and online magazine with around 11,000 views and an average session duration of 2:43 mins
- Exclusive media partnerships and a strong presence in international cycling media (annual advertising value of around €800,000)
- High-quality print catalogues with a total print run of 85,000 copies
- over 14,000 newsletter subscribers, 35.96% average click-through rate
- High social media reach (Facebook: 2,108,461, Instagram: 640,816)
- Selected influencer partnerships (114,700 followers)
- International trade fair appearances (CMT Stuttgart, Free Munich, Cycle Week Zurich, …)
Case studies: Success stories from our member businesses
Every Mountain Bike Holidays hotel has its own character and its own unique success story. What they all have in common is a clear positioning as a mountain bike hotel, consistent quality improvement and measurable financial success.
Good Life, cool ride.
With its innovative concept for mountain bikers and in-house certified cycling expertise, the Traminer Hof in Tramin on the Wine Route has established itself as a leading MTB hotel and community hub in South Tyrol – attracting cycling guests from all over Europe. Cheeky, cool and somehow unique.
Success in figures:
- Member since 2001
- 10,000 overnight stays by cycling guests in summer 2024
- Average spend of €160 per guest per night
- Over €1.6 million in annual turnover from cycling guests
MTB in our DNA – the Dolomites right on our doorstep.
A member of Mountain Bike Holidays for over 20 years – an example of how wellness excellence and mountain biking expertise can be successfully combined. The Excelsior Dolomites Life Resort in St. Vigil is one of the leading wellness hotels in South Tyrol and has consistently positioned itself as a mountain bike hotel.
Success in figures:
- Member since 2001
- 3,496 overnight stays by cycling guests in summer 2024
- Average spend of €180 per guest per night
- Over €630,000 in annual turnover from cycling guests
MTB expertise & mountain bike facilities steeped in tradition.
Hotel manager Klaus Irsara is regarded as one of South Tyrol’s very first mountain bike pioneers; his team of guides know the mountain biking region like the back of their hand. The long-established Melodia del Bosco in Alta Badia has developed over the last 10 years into one of the best and most diverse cycling hotels in the Dolomites.
Success in figures:
- Member since 2009
- 3,000 overnight stays by cycling guests in summer 2024
- Average spend of €140 per guest per night
- Over €420,000 in annual turnover from cycling guests
Working together to achieve successful mountain bike positioning
From the initial analysis through to long-term marketing, we support hotels and destinations on their journey towards successful mountain biking positioning:
- Analysis of potential
- Development of positioning
- Implementation of quality standards
- Inclusion in Mountain Bike Holidays
- Ongoing marketing and further development
Join Mountain Bike Holidays
We look forward to speaking to you in person!
Martin Baumann
Your contact person
Would you like to successfully position your hotel or destination within the mountain bike tourism sector?
Together, we’ll analyse your potential, identify specific opportunities for development and support you on your journey towards successful specialisation.