Cross Country Ski Holidays

The needs of cross-country skiers and ski tourers differ. It is therefore not a question of offering as many winter activities as possible, but of consistently tailoring the right activities to the target group.

• Cross-country skiing
  For cross-country skiers, the holiday begins on the trail. Key factors include a varied network of trails, good accessibility, suitable services and hosts who can offer personalised advice – from a relaxed leisurely ski to a competitive training session on a high-altitude trail.
• Ski touring
  Ski tourers seek safe access to the mountains and hosts with local expertise. Suitable tour destinations, up-to-date information, personalised advice and the right infrastructure make all the difference.
• Cross-country skiing & ski touring
  Some hotels and regions combine both worlds and, with their expertise, appeal to guests who wish to enjoy a varied winter holiday away from the slopes.

Not every hotel needs to offer everything. The key is to recognise your own strengths and use them to develop a clear profile.

Whether it’s a cross-country skiing hotel, a ski touring base or a specialist in both: positioning is based on the facilities of the hotel and the region.

Cross Country Ski Holidays supports this process with defined quality criteria, advice and personal dialogue – ensuring that the profile isn’t just on paper, but can actually be experienced by guests.

A specialised hotel needs a strong region. For cross-country skiers, the key factors are the network of trails, guaranteed snow cover and a variety of routes. Ski tourers look for attractive touring opportunities, suitable starting points and expertise in alpine conditions.

A compelling destination therefore arises from the interplay of sporting facilities, infrastructure and specialist hosts.

Cross Country Ski Holidays brings these areas of expertise together and raises their profile collectively.

These days, guests aren’t just searching for ‘winter holidays’. They're looking specifically for a particular sport, a suitable region, specific tours or cross-country trails with guaranteed snow – and, ultimately, the hotel that fits the bill.

This is exactly where Cross Country Ski Holidays comes in: with a specialised platform, editorial content, print materials, social media and other marketing activities.

This creates visibility throughout the entire decision-making journey – from initial inspiration right through to booking a hotel.

• Clear positioning
  They show at a glance what your hotel stands for and which target audience will feel right at home with you.
• Access to a specialised target audience
  You’ll gain visibility in the very places where cross-country skiers and ski tourers specifically look for information about their next winter holiday.
• Verified quality
  Defined criteria and quality checks ensure that your specialisation remains clear to guests.
• Support for further development
  Advice, the exchange of experiences and an understanding of the target group’s requirements help you to continuously develop your own offering.
• A specialised network
  Hotels and regions benefit from engaging with hosts who cater to the same target groups and face similar challenges.

• 36 hotels

• 24 cross-country skiing regions

• 11 ski touring regions

• 3 countries in the Alps – Austria, Italy, Slovenia
• 100,000 catalogues distributed via inserts (e.g. DAV Panorama) or mass mailings
• Media partnerships with an advertising value of around €250,000
• Online presence with around 230,000 page views
• Editorial online magazine with 17,000 views, average session duration of 2:28
• Wide-ranging social media reach (Facebook: 1,611,069, Instagram: 644,073)

Two sports, one specialised network and a shared goal: greater visibility for high-quality winter holidays off the beaten track in the Alps.