From a destination to a strong brand
Today, visitors have more choice than ever before. Impressive mountain scenery, beautiful cycle routes or attractive landscapes alone are no longer enough to remain competitive in the long term.
This is because guests are not looking for run-of-the-mill holiday regions. They are looking for places that understand their passions – destinations with a clear identity, tailored offerings and authentic experiences.
Today, successful regions need more than just beautiful countryside
A successful destination is not created by offering as many attractions as possible, but by making a clear decision: what should your region be known for?
This is precisely where MTS Austria has been supporting regions for over 30 years – from the initial idea right through to successful positioning in the market. As specialists in thematic tourism development, we have been developing successful overarching concepts centred on tourism specialisation since 1994. After all, sustainable success stems from a clear profile.
Not every region has to be able to do everything. But every successful region must know what it stands for.
We develop destinations. No run-of-the-mill campaigns.
Successful marketing doesn’t happen at a desk. It happens where hosts, infrastructure, the quality of the experience and an understanding of the target audience all come together.
Together, this results in a comprehensive tourism concept that wins over visitors and offers businesses long-term added value. In doing so, we answer key questions such as:
- Which target group is truly suited to your region?
- What kind of offerings does this target group need?
- Which businesses need to be involved?
- What quality standards build trust?
- How does an offering become a brand?
MTS Austria develops tourist destinations through specialisation, quality development and international marketing. This creates destinations that not only achieve a wide reach but also generate genuine demand.
From the landscape to the experience
The four steps to successful destination development
Analysing potential
Every region has its own particular strengths. Together, we analyse which tourism profile suits your destination and which target groups offer long-term potential.
Defining specialisation – developing a profile
Landscape, infrastructure and regional characteristics combine to create a clear offering with strong brand recognition.
Connecting partners
A strong destination does not emerge on its own. We bring together accommodation providers, service providers and tourism organisations to deliver a shared commitment to quality.
Building visibility
Marketing only achieves its full impact once the product has won people over. With our specialised brands, we reach precisely the guests who are a good fit for your region.
For destinations that don’t want to be interchangeable
Specialisation is particularly worthwhile for regions that:
- want to find a clear answer to the question “Why this destination in particular?”
- want to attract new target groups with suitable offerings
- wish to actively develop their businesses
- wish to extend their season and increase added value
- wish to raise their international profile
- want to turn individual offerings into a strong overall experience
After all, guests don’t book regions. They book promises.
Our areas of specialisation by destination
Every destination has its own strengths. We develop tourist destinations through thematic specialisation – with a clear focus on target audiences and international appeal.
Cycling destinations
From the trails to the hosts: successful cycling destinations are created through the interplay of infrastructure, quality of service and a community that inspires visitors. We develop regions for mountain bikers, road cyclists, gravel cyclists and leisure cyclists – with specialist businesses, clear quality standards and international marketing.
Leisure Cycling Destinations
For many guests, a cycling holiday is not about pushing themselves to the limit, but about exploring, enjoying and simply getting there. With Velontour, we develop regions for a target group that wishes to combine scenery, culture, cuisine and regional experiences.
Cross-country skiing & ski touring destinations
Winter tourism doesn’t end at the ski lift. We develop regions for cross-country skiers and ski tourers that impress with unique nature experiences away from the hustle and bustle of the Alps, as well as quality and authentic winter expertise.
Does your region have potential? We’ll turn it into a brand.
Would you like to position your destination clearly, reach new target groups and achieve greater long-term success?
Together, we’ll analyse your current situation and develop a strategy tailored to your region, your businesses and your guests.
MTS Austria – Strategically developing destinations
Get in touch now, with no obligation
Gerald Moore
Your contact person
Ready for the next stage in your destination’s development?
A no-obligation initial consultation is the first step towards discussing your region’s goals, challenges and potential together.
From positioning to implementation – we’ll turn your region into a strong brand.
Book your initial consultation now.