Tourism that works. Projects that last.

From the initial idea to implementation – and far beyond

Good tourism projects are not recognised by grand promises, but by the results they produce. MTS Austria has been developing solutions for hotels, destinations and tourism partnerships for over 30 years – from initial positioning right through to successful marketing.

We don’t just follow a set formula.

We develop strategies, products and marketing solutions tailored to the specific region, target audience and initial situation. Some projects start with a hotel, others with a destination. What they have in common is long-term partnerships, personalised support and a commitment not just to market tourism, but to drive its development.

We have been working with many of our clients for 10, 15 or even more than 20 years. We are proud of this – because, for us, long-term trust is the best endorsement.

Two cyclists high five outside a hotel with flower arrangements.

Felix Saller

A selection of our projects

Tourism and Destination Development
Development and management of six tourism product groups
Specialisation and positioning of hotels
Development of cycling, motorcycling and Nordic destinations
Strategic marketing planning and international marketing
Media relations and PR
Business and brand partnerships
Development of new tourism products and offerings

Around 200 clients across seven countries place their trust in our team.

Close-up of a brochure showing different vacation themes and activities.

MTS Austria GmbH

Hotel development with a focus on tourism

MTS Austria supports hotels in developing sustainable concepts and establishing a clear positioning within the competitive tourism sector. In doing so, we combine strategic consultancy with in-depth industry knowledge and an understanding of current guest needs. From product development and brand positioning, through communication and marketing, to the optimisation of operational quality, we create bespoke solutions that strengthen hotels in the long term and unlock new potential.

Destination Development & Marketing

Product development

MTS Austria connects specialist destinations and industry partners with relevant target groups in the tourism sector. The market and industry knowledge gained from this is directly incorporated into product development, the design of our offerings, marketing, sales and quality assurance. This results in strong networks and market-oriented offerings.

Economic cooperation

B2B = a win-win situation

MTS Austria works closely with partners from the business community.

FAQ on Projects & Case Studies

How do the references help us to assess whether MTS is the right fit for our project?

The case studies illustrate the range of tourism-related projects on which MTS has already worked in practice. These range from destination and product development, through hotel positioning, to marketing, media relations and partnerships. This enables potential clients to see whether MTS already has experience with a comparable project or a similar tourism context.

Do the MTS case studies also include projects where more than just marketing was carried out?

Yes. The case studies include, amongst other things, tourism positioning, product development, hotel development, destination development, quality assurance and marketing. This demonstrates that MTS can get involved in projects even before the actual communication phase begins. Depending on the remit, tourism products and structures may be created first, before these are used to develop content and marketing initiatives.

Does MTS tend to work with clients on a short-term basis, or does it also work with them over longer periods?

MTS Austria has been supporting some of its clients for many years. On the testimonials page, long-term partnerships are explicitly highlighted as part of the company’s approach. This is particularly relevant in the case of specialist tourism sectors and product ranges, as positioning, product development, quality and marketing are not completed with a single campaign, but can be continuously refined.

Do the MTS listings include only destinations, or do they also include individual hotels?

Our portfolio includes destinations as well as individual hotels and tourism partnerships. In the case of hotels, our collaboration ranges from developing offerings and positioning to communication, marketing and quality optimisation. This demonstrates MTS’s project experience in both regional initiatives and the specific further development of individual accommodation establishments.

Do the case studies also show how MTS brings together the tourism and business sectors?

Yes. As well as hotels and destinations, MTS Austria also collaborates with businesses from the wider commercial sector. The ‘References’ page, for example, showcases partnerships with brands such as Bosch, Schöffel, Louis and iXS. Such collaborations can combine tourism offerings with relevant products, shared content or marketing activities, and create additional touchpoints with relevant target groups.