Using Nordic expertise to create a successful cross-country skiing and ski touring hotel
Not every guest is looking for a traditional skiing holiday. More and more people want to experience winter away from the hustle and bustle of the ski slopes – enjoying outdoor activities in the tranquillity of the snow-covered mountains.
Why winter visitors are now looking for real specialists
Cross-country skiers and ski tourers aren’t looking for run-of-the-mill hotels. They’re looking for authentic hosts who understand their sport, know the best trails and routes, and know exactly what makes for a successful Nordic winter holiday.
A successful cross-country skiing or ski touring hotel is more than just a hotel offering trails or tours. It requires genuine specialisation, personal expertise and a commitment to quality that guests can rely on.
This is precisely where the cross-border cooperation group Cross Country Ski Holidays comes in, supporting hotels and destinations through:
- clear positioning within Nordic winter tourism (cross-country skiing and ski touring)
- combining tourism expertise with genuine cross-country skiing and ski touring expertise
- verified quality standards
- continuous development of offerings
- targeted marketing for a specialist audience
- A strong network of experienced hosts and regions
We turn winter hotels into true Nordic specialists
A specialist cross-country skiing or ski touring hotel offers more than just a bed near the slopes: it understands its guests’ needs and uses this insight to create a complete holiday experience.
Cross Country Ski Holidays therefore goes far beyond traditional hotel marketing. Together, we develop establishments that know exactly what cross-country skiers and ski tourers need – from the ideal facilities and personalised advice to effective communication.
Our strength:
- we understand the target audience for Nordic winter sports
- we know the requirements of cross-country skiers and ski tourers
- we develop offers with genuine added value for guests and businesses
This results in hotels that are not interchangeable, but are perceived as specialists.
Because in winter, it’s not the widest range of facilities that wins the day – but the experience that guests are really looking for.
Who is this positioning as a cross-country skiing and ski touring hotel aimed at?
Cross Country Ski Holidays is the right choice for hotels and regions that:
- wish to position themselves clearly within Nordic winter tourism
- wish to attract new target groups beyond traditional ski tourism
- wish to increase their winter occupancy rates in the long term
- wish to showcase their expertise in cross-country skiing or ski touring
- wish to benefit from a specialised international network
- wish to continuously develop their offering
What does membership mean for your hotel?
Together, we will analyse your hotel’s potential and use this to develop a compelling positioning for Nordic winter tourism. As a member of Cross Country Ski Holidays, you will benefit from
- Certified quality – Objective quality standards and regular inspections by the TÜV-certified quality management system Q-MTS
- A strong brand – Benefit from an established specialist brand for cross-country skiing and ski touring holidays in the Alps.
- Clear specialisation – Certification as a Nordic or ski touring hotel highlights your expertise and helps guests make informed choices when selecting their winter holiday.
- International marketing – Reach a clearly defined target audience via specialised communication and sales channels.
- Personalised advice – Benefit from continuous development, quality checks and individual support.
- Strong network – Exchange experiences with other specialist accommodation providers and benefit from joint initiatives.
- Increased demand during the winter season – Attract guests who are specifically looking for cross-country skiing hotels and ski touring hotels off-piste.
In short: more guests who aren’t just looking for any old winter holiday – but precisely the experience your hotel offers.
Cross Country Ski Holidays
The first and only international brand in the Alps for cross-country skiers and ski tourers. A wealth of Nordic expertise, guided tours, and certified services. The best accommodation and destinations for cross-country skiing and ski touring holidays in Austria, Italy and Slovenia.
Become a cross-country skiing and ski touring hotel with MTS Austria now
Martin Baumann
Your contact person
Would you like to successfully position your hotel within the Nordic winter tourism sector?
Together, we’ll analyse your potential and show you how Cross Country Ski Holidays can help you showcase your expertise, reach new target groups and achieve sustainable growth.
From the initial analysis through to the development of your offering and marketing, we’ll support you every step of the way on your journey to becoming a certified cross-country skiing and ski touring specialist.