More than just a cycling holiday
Position your hotel successfully in the leisure cycling market
The market for cycling holidays is growing: more and more guests are combining cycling and e-biking with an enjoyable holiday experience. This presents hotels with an opportunity to specifically highlight their existing strengths to this target group. This requires suitable offers and marketing that links cycling with enjoyment, nature and regional experiences.
Velontour promotes suitable hotels in the very places where guests are planning their leisure cycling holidays.
Why leisure cyclists go on holiday differently these days
For many guests today, a cycling holiday means far more than simply clocking up the kilometres. They want to actively explore a region whilst enjoying nature, local cuisine, culture and personal encounters. E-bikes extend the range – and the target audience. For hotels, therefore, it is the overall experience that counts.
Velontour is neither a booking platform nor a tour operator, but a cross-border information and inspiration platform for leisure-oriented cycling holidays.
From a strong offering to clear positioning
Many hotels have an attractive range of leisure cycling holidays on offer, yet are not perceived by cycling holidaymakers as suitable accommodation. It is crucial to bring together your hotel’s strengths to form a clear positioning and make this clear to the target audience.
MTS Austria helps hotels to develop their potential as cycling hotels in the leisure cycling market and to market themselves effectively. At Velontour, hoteliers meet guests who see cycling as part of an enjoyable holiday experience.
Many hotels offer exactly that – but fail to communicate it clearly
A hotel doesn’t have to be a mountain-bike hotel or a road-bike hotel to delight cycling guests. Many establishments already meet the key requirements: an attractive location, excellent cuisine, comfortable rooms, e-bike facilities and hosts who know their region inside out.
What is often missing is a clear positioning for this very target group.
Velontour showcases your hotel’s strengths specifically to the target audience that’s looking for them – and we weave this into a story that cycling holidaymakers will understand and want to book.
Why Velontour is exactly the right choice for your hotel
More than just marketing: the platform for enjoyable cycling holidays in Europe
Velontour brings together cycle-friendly hotels and selected cycling regions in Austria, Germany, Italy, Slovenia, Liechtenstein and Switzerland on a single platform.
Through cross-border marketing, inspiring content and clear positioning, we reach precisely those guests who wish to combine exercise, nature, cuisine and culture into a holistic holiday experience.
For your hotel, this means:
- greater visibility
- a clearly defined target audience
- high-quality presentation
- a strong brand partnership
- targeted marketing rather than wasted reach
Visible from the initial idea right through to the booking
Marketing throughout the entire customer journey
A cycling holiday begins long before you book.
Guests look for tours, regions, riverside cycle routes and places to stop for a swim, cultural highlights along the way, e-bike tips and regional culinary experiences. Only then do they decide on accommodation.
Velontour supports this journey from the very start with consolidated information. Through high-quality content, information and target-group-oriented marketing, your hotel will be visible exactly where cycling holidaymakers gather information and make their decisions.
To achieve this, we combine the key attractions of a cycling holiday into a single product:
- Cycling & E-biking
- Leisure & Cuisine
- Nature & Landscape
- Culture & regional experiences
- Highlight tours & expert hosts
Your hotel is presented as part of a high-quality holiday experience.
What does membership mean for your hotel?
Our services for your hotel:
- High-quality hotel promotion – printed catalogue, website in three languages, blog, specialist media, social media, newsletter, trade fairs, …
- Certified quality – your hotel will be recognised as a certified cycling specialist thanks to our established Velontour quality seal
- Strong brand – a cross-border platform with high brand awareness; sustainable differentiation
- Pooling of resources – joint marketing reduces your costs and increases your reach
- Personalised advice – you benefit from decades of expertise in cycle tourism
- Access to an active international target audience – targeted guest outreach across 6 countries
- Increased demand during the cycling season – higher occupancy rates in spring, summer and autumn
In short: more guests specifically seeking the holiday experience your hotel offers.
After all, greater visibility doesn’t happen by chance. It is the result of clear positioning and targeted marketing.
Velontour
The leading platform for leisure cycling at the very highest level: hotels and destinations for a relaxing cycling holiday, including nature, culinary and cultural experiences, selected cycle routes and regional recipes. The first cross-border holiday finder for holistic leisure cycling holidays in Europe.
Become a cycle hotel with MTS Austria now
Gerald Moore
Your contact person
Would you like to successfully position your hotel as a cycle hotel?
Together, we’ll analyse your business’s potential and show you how you can establish a sustainable presence in the market with an attractive offering for leisure cyclists, touring cyclists or e-bike guests.
Let’s start with a no-obligation discussion – and analyse together your potential, positioning and specific opportunities for development.
From the initial analysis through to quality development and marketing, we’ll support you every step of the way on your journey to becoming a successful cycle hotel.