360° marketing for hotels and destinations
The MTS 360° Marketing Mix
Good products need visibility. And visibility isn’t achieved through a single channel, but through the targeted combination of various measures.
MTS Austria combines business and media partnerships, social media, web marketing, trade fairs and events, as well as print and selected influencer partnerships, to create a holistic marketing mix for hotels, destinations and tourism brands.
The aim: greater visibility for your brand, wider reach and more qualified enquiries from the right target audience.
How the MTS marketing mix works
Our 360° marketing mix combines different channels and formats to create a bespoke marketing strategy. We work with you to analyse which measures are most appropriate, based on your offering, your target audience and your marketing objectives.
Our six specialised tourism brands, our long-standing networks and our marketing channels all work in tandem. High-quality, relevant content is targeted via websites, newsletters, social media and selected print media. Partnerships create additional reach and visibility, whilst trade fairs and events bring your brand into direct, personal contact with your target audience.
In this way, individual initiatives come together to form a coordinated marketing mix that reaches your target audience across various channels.
The six building blocks for your 360° marketing mix
Joint campaigns with strong brands generate additional attention and bring tourism offers directly to the relevant target groups.
Our services:
- Product placement
- Competitions
- Trade fair appearances
- Advertising space exchange
- Inserts
- Photo shoots
- Video sponsorship
Our partners include, amongst others, Louis, Xenofit, Schöffel, Schwalbe and 1000 PS. Our partner network creates synergies between hotels, destinations and commercial brands – delivering greater reach and enhanced brand awareness.
Editorial content and targeted advertising formats combine credible communication with greater reach.
Our services:
- Editorial coverage
- Guest authors
- Social media posts
- Print partnerships
- Online campaigns
- Joint media campaigns
MTS Austria collaborates with publishing houses and online platforms in German-speaking countries and the Benelux region. Pooled budgets enable attractive terms and additional editorial services.
Social media fosters a sense of connection with the target audience and helps build an active community. Brands, topics and offers gain visibility in the very places where potential guests go every day to find information and inspiration.
Our services:
- Editorial planning
- Content creation
- Social media campaigns
- Influencer collaborations
- Competitions and interactive formats
The social media channels of our tourism brands reach around 80,000 followers and generate a reach of approximately 2 million. Around 10,000 clicks per month direct interested visitors straight to our brands’ websites.
Our specialised websites and digital platforms bring holiday offers right to where potential guests are searching for their holiday theme.
Our services:
- Newsletter marketing
- Online magazines
- Promotional boxes
- Banners
- Standalone newsletters
- Content campaigns
- including reporting and evaluation
The six MTS tourism brands bring together specialised target groups and relevant content. In total, the product group websites attract around 500,000 sessions per year. In addition, there are around 40,000 newsletter subscribers and approximately 500 newsletter mailings annually.
Trade fairs and events foster personal interactions and bring your brand into direct contact with your target audience.
Our services:
- Trade fair appearances, sporting events and industry events
- From planning and stand design to on-site support
- Promotional materials
MTS Austria takes care of the planning and organisation as well as the on-site implementation. This fosters personal connections, creates memorable brand moments and boosts visibility.
Print brings brands and content to life in a lasting way, even outside digital channels – with high quality, a tactile feel and tailored specifically to the relevant target audience.
Our services for hotels and destinations:
- Image magazines and travel guides
- Catalogues
- Promotional items
- Direct mail
- Supporting print communications for hotels and destinations
Print is specifically integrated into the 360° marketing mix – we support the entire process, from concept, editorial and design through to professional photo shoots and film productions, right through to printing and distribution via trade fairs, events and direct mail.
This is how the MTS 360° marketing mix is created
The strength of our marketing mix lies in the interplay of four key elements: we combine our six specialist tourism brands, long-standing partnerships and strong networks, as well as a variety of marketing channels, to create a tailor-made strategy. And a measurable marketing system.
- Business and media partnerships ensure visibility and greater reach.
- Social media and web marketing generate digital engagement and direct interested parties straight to our offerings.
- Trade fairs and events foster personal connections and direct dialogue with the target audience.
- Print extends communication beyond digital channels and firmly establishes brands in the long term.
In this way, hotels and destinations reach their target audiences through multiple relevant touchpoints – digital, print and in person.
The result: visibility. Reach. Relevance. Demand.
Are you interested in a 360° marketing mix?
Would you like to position and raise the profile of your hotel, your region or your tourism offering in a targeted way?
We’ll work with you to develop a bespoke, holistic mix from the right marketing components – tailored to your target audience, your objectives and your budget.
Please get in touch with us to discuss your options.
We look forward to speaking to you in person!
Gerald Moore
Your contact person
Whether it’s creative campaigns, strategic destination marketing or powerful brand communication – we create bespoke solutions for hotels, regions and tourism partners. With a focus on visibility, reach and long-term success, we support you from the initial idea right through to implementation.
Tell us about your project!