Roadbike Holidays
How can your hotel and region become a sought-after destination for road cyclists?
Road cycling expertise cannot be reduced to a bike storage room and a bike wash facility, or simply the existence of mountain passes. What matters most is the combination of location, facilities, the hosts’ expertise and an understanding of what road cyclists actually need whilst on holiday.
This is precisely where Roadbike Holidays comes in: with specialised road cycling hotels, carefully selected road cycling destinations, verified quality and targeted marketing for a clearly defined road cycling audience.
What makes a hotel truly appealing to road cyclists?
Road cycling expertise you can really feel. At Roadbike Holidays, road cycling guests aren’t just another target group. As hosts, you’re ideally experienced road cyclists yourselves; you know your region, you know which roads are best suited to which rides, and you help your guests plan their trips – tailored to their individual ability, training goals and expectations. This way, regional expertise is turned into a road cycling offering that’s truly tailored to the target audience.
Roadbike Holidays showcases this expertise.
The perfect tour starts on your doorstep.
A good road cycling region offers more than just great roads. It creates the conditions for a road cycling holiday that impresses from the moment you first start planning your trip right through to the final descent.
Roadbike Holidays brings together selected destinations with specialist hotels, tailored tours and highlight rides. It’s not just about the perfect route, but the entire road cycling experience: from the host’s personalised tour tips and the ideal facilities to the chance to chat with like-minded cyclists.
Roadbike Holidays brings together what belongs together: specialist hotels and top road cycling regions with road cycling guests who are looking for exactly what you have to offer.
An established brand provides guidance. The Roadbike Holidays quality pledge tells guests: this isn’t just a case of ‘road bike’ being added to the hotel or region’s website – the requirements for a genuine road cycling holiday have been verified here.
Get more out of your road bike range
Road cycling holidays are changing. Expectations regarding tours, services, catering and recovery are constantly evolving. As a member, you benefit
- from the group’s expertise,
- from exchanges with other specialist hosts
- and from the ongoing development of our range of services
From cycling routes to hotel bookings
A road cycling holiday begins long before you check in. The decision on which region or hotel to choose is based on the combination of the region, the routes on offer and the trust you have in your host.
- The guest discovers a road cycling region.
- They find suitable routes.
- They look for a hotel with genuine road cycling expertise.
- And they choose a host for whom road cycling expertise isn’t just something listed on the website.
This is exactly where Roadbike Holidays comes in: with specialist hotels, relevant content and a brand that inspires confidence. From finding inspiration, through searching for destinations and tours, right through to making a specific hotel choice, your hotel will be visible exactly where road cyclists are looking for their next holiday.
This results in content that specifically answers road cyclists’ questions:
- Which road cycling region suits my fitness level and my goals?
- Where can I store my road bike safely?
- Which hotels know the best routes?
- Where can I find good conditions for training weeks?
- Which regions combine road cycling, fine dining and relaxation?
This is how reach translates into concrete relevance.
Road cycling isn’t a side issue at Roadbike Holidays
Road cycling combines performance, scenery, passion and a certain way of life. It is precisely this combination that has defined the Roadbike Holidays brand for the past 18 years.
Roadbike Holidays is a cross-border partnership of specialist road cycling hotels and road cycling destinations.
As a member, you benefit from:
- an established brand with 18 years’ experience and expertise in road cycling tourism
- an international presence across 4 countries – Austria, Italy, Germany and Slovenia
- a network of 32 hotels and 27 destinations
- vetted services – from workshops and laundry services to secure bike garages
- a wealth of road cycling expertise – from hosts to guides
- High-quality infrastructure
- a strong marketing network comprising specialist hotels, regions and cycling experts
Each member has its own character – from sports-oriented training hotels to gourmet or wellness hotels, right through to family-run establishments. What matters most is authentic road cycling expertise and the quality of the overall offering.
Road cycling expertise meets tourism marketing
Roadbike Holidays combines two perspectives: we know what road cyclists need. And we understand how tourism marketing works.
This combination enables us not simply to market your hotel as a ‘road cycling hotel’ or your region as a ‘road cycling region’, but to position them precisely where the right target audience is looking for their next road cycling holiday. For visibility that generates demand.
Is Roadbike Holidays the right option for you?
Roadbike Holidays is a good fit for hotels and regions that don’t view road cycling as just an additional service, but as a genuine part of their brand identity.
As a HOTEL, you’re the right fit for Roadbike Holidays if you:
- wish to consistently tailor your offering to the needs of your target audience
- wish to position your hotel as a genuine road cycling specialist
- wish to showcase and further develop your existing expertise
- wish to exchange ideas with other road cycling hotels and learn from one another
As a REGION, Roadbike Holidays is the right choice for you if you:
- wish to further develop well-known mountain passes and routes for tourism
- wish to improve the networking between hotels and tourism partners
- wish to attract international road cycling guests
- wish to increase your visibility in active tourism in the long term
Ready for more road cycling?
Let’s find out what Roadbike Holidays can do for you.
Martin Baumann
Your contact person
Would you like to strengthen your position in road cycling tourism?
In a personal meeting, we’ll work together to analyse the potential of your business or region, identify your opportunities for growth, and discuss how Roadbike Holidays can support you in this.