Specialisation in specific themes for hotels and destinations
Identify strengths. Refine your profile.
Successful tourism requires a clear profile – not simply more offerings. It is crucial for hotels and destinations to recognise their own strengths, develop them in a targeted manner and make them visible to the right target audience. This is precisely where MTS Austria’s thematic specialisation comes in: We develop tourism offerings centred on clearly positioned thematic worlds – relevant to guests, tangible on-site and visible in the market. From strategic positioning through product development to marketing, we combine tourism expertise with over 30 years’ experience in thematic marketing.
From idea to successful themed offering
Specialisation in a particular theme is more than just positioning on paper. It arises from the interplay of a clear profile, a suitable offering and targeted visibility.
Identify strengths and position them strategically. Turn the theme into a genuine holiday experience. Deliver the right offering to the right target audience.
- Potential analysis – Defining a clear target audience
- Refining the profile through thematic specialisation
- Differentiation from competitors
- Developing a clear USP
- Tailored solutions for your business
- Exclusive certification in accordance with defined quality standards
- All under one roof
- 360 degrees – from online to print
- Clear targeting of specific audiences
Specialisation turns a range of services into a distinctive profile
Nowadays, a good hotel or an attractive region on its own is often not enough. Guests are looking for offerings that match their interests and show them at first glance: ‘This is the right place for me.’
Specialising in a particular theme therefore means more than simply adding an extra offering to the website. Together, we build on existing strengths to develop a clear tourism profile featuring appropriate services, quality standards and experiences. In this way, a diverse range of offerings is transformed into a strong, recognisable brand identity.
This not only provides guidance for guests but also creates clear competitive advantages for businesses and regions in an increasingly specialised tourism market. At the same time, we enhance visibility, bookability and long-term brand loyalty across all relevant channels.
We raise the profile of hotels and destinations
We work with hotels and destinations that fit into one or more of our themed worlds, or that wish to develop their tourism profile in a targeted manner. We do not provide off-the-shelf solutions, but rather develop concepts that are tailored to the business, the region and the guests. We combine strategic consultancy with practical implementation and support the specialisation process from the initial strategic concept right through to market launch.
Based on in-depth analysis, clear positioning and practical implementation, we create sustainable competitive advantages and enhance visibility in the market – both online and offline. The aim is to deliver an authentic offering that clearly stands out from the competition and is successfully positioned in the market in the long term.
What should you bring with you?
You don’t need to be perfectly specialised just yet. But you do need to have the potential to become so.
Hotels & Accommodation
You have expertise in one or more of our holiday themes and want to offer your guests more than just standard accommodation. You understand their needs, provide suitable services and are passionate about bringing your theme to life as a host.
Themed specialisation for
Destinations
Your region boasts the right infrastructure, attractive experiences and services centred around one or more of our holiday themes. Together, we’ll develop a clear profile, engage local businesses and create a tourism offering with strong brand recognition.
Stronger together in the market
For us, specialisation doesn’t stop at a concept. MTS Austria has been developing and operating its own theme-based brands and networks for decades – and this provides us with precisely the experience we draw upon when developing new offerings.
From Mountain Bike Holidays and Roadbike Holidays, through to Gravelbike Holidays, Velontour and MoHo – Motorbike Hotels and Cross Country Ski Holidays: our strong brands bring together specialist hotels, regions and tourism offerings centred on clearly defined target groups and holiday themes.
Gerald Moore
Your contact person
Would you like to successfully specialise your hotel or destination?
Together, we’ll analyse your potential and show you how to position your strengths effectively in the market, reach new target groups and achieve sustainable growth. From the initial analysis through to the development of your offering and marketing, we’ll support you every step of the way on your journey towards a clear tourism specialisation.
Our promise: Together, we’ll develop solutions that deliver results.