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A cycle hotel with a distinctive character

More guests thanks to clear specialisation

Competition in alpine tourism is becoming increasingly fierce. Today’s guests are no longer looking for generic hotel accommodation, but are specifically seeking specialist cycle hotels that understand their passion and their needs. Whether mountain bikers, road cyclists or gravel bikers: any bike hotel that presents a clear profile and offers genuine expertise will be noticed by the right target group – and lay the foundations for long-term success.

Why clear specialisation in cycle tourism is crucial today

A successful cycle hotel doesn’t just happen by chance. It is the result of clear positioning, high quality standards and genuine cycling expertise. After all, specialisation ensures visibility: hotels with a clear profile are noticed much more prominently in the decision-making process.

This is precisely where MTS Austria has been supporting leading hotels in the Alpine region for almost 30 years – from positioning them as mountain bike or road cycling hotels right through to specialising in gravel cycling holidays.

Two people riding e-mountain bikes on a mountain trail on a sunny day
Tobias Köhler

The cross-border cooperation groups Mountain Bike Holidays, Roadbike Holidays and Gravelbike Holidays bring together three strong cycling brands with a shared goal: to successfully position, develop and raise the profile of hotels in the cycling tourism sector. In doing so, our partners benefit from:

  • clear positioning as specialists in mountain biking, road cycling or gravel biking
  • continuous development of their offerings and cycling expertise
  • international marketing in relevant target markets
  • uniform, certified quality standards
  • a strong network of specialist hosts
  • genuine cycling expertise and unique experiences for the target audience
Two cyclists riding on a square with historic buildings on a sunny day
Josef Plaickner

For hotels that wish to establish themselves as genuine cycling specialists in the long term and specifically target the right guests.

We transform hotels into successful cycle hotels

We don’t just do hotel marketing. We dig deeper, think further ahead, and develop a clear profile and lasting visibility amongst the target audience.

Tourism marketing meets cycling expertise
For 30 years, here at MTS Austria, we have been bringing together two worlds that are crucial to successful cycling marketing:

  • We understand the tourism market.
  • And we know the cycling target audience.

This collaboration makes all the difference: we don’t just market hotels – we position them successfully.

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Cyclist in black gear drinking coffee next to his bike in a café
Martin Hoffmann

Our three cycling partnership groups – Mountain Bike Holidays, Roadbike Holidays and Gravelbike Holidays – raise the profile of hotels: we work with the hosts to develop their hotels further, highlight their strengths and connect them with people who are looking for exactly this kind of cycling experience.

Who is the ‘bike hotel’ concept aimed at?

Our cycling partnership schemes are the right choice for hotels that:

  • wish to clearly position their hotel as a bike hotel
  • do not want to be just another run-of-the-mill option
  • want to attract new cycling-enthusiast guests
  • wish to increase their summer occupancy rates in the long term
  • are prepared to actively refine their offering
  • wish to make use of a well-established international network

For hotels that want to turn ‘a bit of cycling’ into a genuine business model.

Illuminated hotel building with balconies and outdoor seating area at dusk

What does membership mean for your hotel?

We analyse your hotel’s potential and set out how your business can be positioned as a successful cycle hotel in the long term. As a certified member of Mountain Bike Holidays, Roadbike Holidays and Gravelbike Holidays, you’ll benefit from:

  • Certified quality – your hotel will be recognised as a verified cycling specialist with our established quality mark
  • A strong brand – high brand awareness in German-speaking countries; sustainable differentiation from the competition in the Alps
  • Pooling of resources – joint marketing reduces your costs whilst increasing your reach
  • Network synergies – exchange of experiences with other successful members, study trips, workshops and best-practice examples
  • Personalised advice – benefit from decades of expertise in cycle tourism
  • Access to an active international target audience – targeted guest outreach
  • Demand and direct bookings during the cycling season – higher occupancy rates in spring, summer and autumn

In short: more guests who specifically choose your cycle hotel and trust your expertise.
Greater visibility doesn’t happen by chance. It is the result of clear positioning, high quality standards and targeted marketing.

Become a bike hotel with MTS Austria now

Portrait of a smiling man wearing a black t-shirt on a white background

Martin Baumann

Your contact person

Would you like to clearly position your hotel within the cycling tourism sector?
Together, we’ll analyse your hotel’s potential and show you how you can successfully position yourself as a mountain bike, road bike or gravel bike hotel.

Let’s start with a no-obligation chat – and analyse together the potential, positioning and specific development opportunities.
We’ll support you throughout this process, from analysis right through to implementation.

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FAQs about bike hotels

Should we gear our hotel more towards mountain bikers, road cyclists or gravel cyclists?

The right cycling specialism depends on the range of routes available in the region, the services on offer and the expertise of your hotel team. MTS Austria distinguishes between three specialised categories: Mountain Bike Holidays, Roadbike Holidays and Gravelbike Holidays. These enable clear positioning for different cycling target groups, whose requirements regarding tours, advice and holiday experiences vary.

What cycling expertise does our hotel team need to ensure we are recognised as specialists?

A specialist cycle hotel needs staff who understand the needs of its chosen cycling target group and can provide relevant information on tours, equipment and local opportunities. MTS Austria combines its positioning through Mountain Bike Holidays, Roadbike Holidays and Gravelbike Holidays with ongoing development of its offerings and cycling expertise. It is crucial that the hotel credibly lives up to its advertised specialism in its direct interactions with guests.

Is it enough to provide a bike storage room and a few suggested cycle routes to qualify as a specialist bike hotel?

A bike room and suggested routes are a possible starting point, but they are no substitute for comprehensive specialisation in cycling. MTS Austria combines positioning as a cycling hotel with certified quality standards, genuine cycling expertise and the continuous development of the range of services. The additional services required depend on the chosen package category and its quality criteria. In this way, individual additional services come together to form a coherent overall package.

How can we use a cycling specialism to specifically target guests in spring and autumn?

Specialising in cycling can tap into additional demand outside the traditional summer peak season, provided that the range of tours, services and regional conditions are well suited to this. Spring, summer and autumn offer attractive periods for this. Through the three cycling partnership groups, suitable establishments are marketed internationally and specifically matched with mountain bike, road bike and gravel bike guests.

What will change for our hotel if we join an MTS cycling partnership group?

By joining a suitable cycling partnership group, your hotel will become part of a specialised network offering joint marketing, verified quality standards and ongoing development of services. MTS Austria manages the Mountain Bike Holidays, Roadbike Holidays and Gravelbike Holidays brands. Members also benefit from personalised advice, workshops, study trips and the opportunity to exchange expertise with other cycling accommodation providers.