MTS Austria – Marketing, Tourism and Synergy
Tourism marketing agency for specialists
We have been shaping the tourism industry since 1994.
We take themes and use them to develop brands and tourism products.
Good offers alone are not enough to ensure a strong market position.
A hotel may have particular strengths. A region may have a lot to offer. But in a highly competitive market, that alone is not enough. What matters is how these strengths are turned into a clear profile and a suitable tourism offering.
MTS Austria is a tourism marketing agency for hotels and destinations.
We combine positioning, destination development and marketing – with specialist expertise in cycling and mountain biking tourism since 1994.
Marketing. Tourism. Synergy.

Over 30 years’ experience in tourism
- Established in 1994
- Over 30 years’ experience in tourism marketing
- 6 specialist tourism brands
- 257 hotels and accommodation providers in our networks
- 153 destinations and regions
- 6 countries and international markets
Success through specialisation.
Specialisation creates a distinct profile. A distinct profile ensures relevance to the right target audience.
In tourism, it is becoming increasingly difficult to stand out. Those who try to be everything to everyone often end up being just another option. Those who fail to position themselves clearly are overlooked.
Clear specialisation highlights strengths.
It provides guidance for guests, sharpens the profile of tourism offerings and opens up new marketing opportunities.

From tourism potential to a clear identity.
We develop hotels and destinations in a targeted manner – from the initial analysis right through to implementation.
- Identifying strengths: analysing potential
- Refining the profile: clearly defining target groups, themes and positioning
- Developing offerings: turning ideas into concrete tourism products and experiences
- Further developing destinations: effectively linking businesses, infrastructure and partners
- Reaching markets: Tailoring positioning and marketing specifically to relevant markets and channels

Our own brands. Our own experience.
We have been putting into practice for decades what we recommend to our customers.
Cycling and bike tourism are in our DNA. Six strong tourism brands have emerged from decades of experience:
Developing a clear position based on strengths.
The potential is there. The task now is to use it to develop a clear profile and a strong market position.
Hotel
Would you like to position your hotel more clearly and raise your profile as a specialist?
We’ll use your strengths to develop a credible profile and combine your specialisation with suitable offerings, quality criteria and marketing.
Would you like to further develop your region as a tourist destination and position it more clearly?
We combine tourism themes, infrastructure and attractions to create a cohesive overall experience – and turn this into a distinctive positioning strategy.
We look forward to speaking to you in person!
Would you like to further develop your destination, clearly position your hotel or refine a tourism offering for the right target audience? MTS Austria combines tourism development, specialisation and marketing, and supports you from the initial idea right through to practical implementation.
Whether it’s a new positioning, product development, thematic specialisation or marketing: through a personal discussion, we’ll clarify where your project stands, what potential it holds and what the next logical steps are.
Let’s discuss your tourism project.















